Its Brand Of Household Products ENO IKENNA ETENG·SHARES ·4 HOURS AGO··1 MIN READ The Ocado share price is up this Wednesday after the company’s retail division announced that it was launching its own brand of household products. Ocado retail says it will launch a range of household products covering 70 household essentials. Included in the range include items such as cleaners, surface wipes, laundry materials and refuse sacks. Some of the items are designed to match environmentally-friendly standards, using recyclable and compostable materials.